In the present world, where technology has made great strides and businesses have begun to flourish, there is little doubt that the music industry has benefited from these changes. As technology improves, more opportunities for artists and other professionals in the music business are becoming available. Some are even able to make a good living from it!
The music business is in many ways similar to any talented and skilled musicians/artists industry increasingly being hired by record labels, music publishers etc., to produce music for movies, commercials, TV programs, bands etc. The music business is certainly one branch of our economy that operates almost parallel to other sectors that closely associate with the sector of music and its related service providers. This has led to many talented musicians landing up in relatively unknown music studios, becoming famous, and earning millions of dollars per year. It is little wonder then that hiring new talents in the form of musicians and audio engineers has become something of a phenomenon in recent times!
But while one can consider this trend of hiring new talents a positive thing because of the huge monetary rewards that one gets by signing up new talents, it must keep in mind that many negative factors also accompany the process. In other words, the music industry is not a passive entity but a vibrant one with innumerable players and cultural exchanges happening every day. Musicians/artists/band members/crews/business managers/promoters/marketing agents/bands/ DJs/engineers etc need to be accountable for their own actions and performances. But what happens when they are hired from a record company or other music production house?
For one, they have to sign a contract and abide by the stipulated terms and conditions of the contract as dictated by the principals who own the musical master recording. Along with their fee, this contract entitles them to exploit their work to the fullest extent and use it in a way they fit, whether selling it to mainstream or small musical genres, running a music publishing house, recording radio programs, and music videos etc. Also included in the terms and conditions is a clause that empowers the owner of the musical master recording to sell, distribute and license out the music to any entity and engage in various types of personal and professional music activities without the prior consent of the principal or his legal representative.
So it goes without saying that once an artist or group of artists signs up with a record company or entity, they become an actor/actress. Thus their performance, business practices, and even their music become integral parts of the global entertainment business. This means that artists have to be careful about their image because their image represents the person’s persona and represents how they see themselves. Moreover, since they represent a multi-million dollar company and are expected to present a show in front of millions of people at every show, they need to keep in control of their image lest they might offend the audiences. Moreover, record companies are expected to present a demo of their music album and artist’s live performances, which they would promote as one of the best and most profitable shows to attract potential buyers for the album.
It is interesting to note that there has always existed and will always exist music. However, today’s music is so different from the music of yesterday. Today’s music is mostly saturated with heavy synthesized beats, rap songs with heavy drumming, hip hop with its various scratching, pop music with its many different sub-genres and heavy metal with its numerous complex melodies. This is why the artists and groups represented today have to cater to many musical tastes and demands rather than sticking to one particular type of music – which is what they had to do in the past.